Max Factor Beauty Ad

Max Factor Beauty Advert; eye makeup 

https://uk.pinterest.com/pin/4292562115559505/, viewed 29.01.15, (digital image) 1966

The beauty ad I have chosen to analyse is from max factor during the 1960's. This particular ad spoke to me because it shows a truly interesting and inspiring look for the eyes, and shows where some of the inspiration for many of the 60's looks has come from. During this time makeup was all about big bold lines and sparkly eyes, I think this is definitely shown in this makeup ad. 

This first thing I notice when I look at this ad is the makeup on the models eyes, this is perfect as the ad is about eye makeup. I then notice the style of writing and it immediately reminds me of the 60's era, everything on the ad has curved lines and bold writing, this makes everything flow nicely and leads the eyes downwards towards the instructions. This is a good property because the client will see the makeup at its best and then follow the curves down the ad to then read about how to apply this look, and some others. The ad gives you three different styles of makeup that can be made using the products shown, and a lot of writing to explain the product and to encourage the client to buy. I think if I saw an ad like this one today, it would get me excited about using the product because it gives the buyer examples of how to use it, which inspires me to think more in depth about how to use the product.  

Below is an ad also from max factor but from 2016, this ad is also about bold eyes, although it only consists of a beautifully made up face. There are no instructions or persuasive words to get the buyer interested, just a look that can be made. This may be due to the amount of makeup that is used nowadays and most people know how to use everything, also many makeup products can be used for multiple reasons, eye shadows on cheeks and lips sticks on the eyes for example.

Candice Swanepoel returns for a new Max Factor campaign for the brand’s ‘Velvet Volume False Lash Effect Mascara’ line. Last time, Candice channeled Marilyn Monroe with 1950s style curls. Here, the South African beauty sports a smokey eye in the advertisement photographed by Camilla Akrans as well as a commercial spot. Max Factor’s Global Creative Design Director Pat McGrath worked on Candice’s makeup for the shoot with makeup by Shay Ashual.

http://www.fashiongonerogue.com/candice-swanepoel-max-factor-velvet-smokey-eye/#ixzz3yve8XCPo

http://www.fashiongonerogue.com/candice-swanepoel-max-factor-velvet-smokey-eye/, viewed 29.01.15, (digital image) Candice Swanepoel for Max Factor Velvet Collection, 2016