Advertising versus Editorial lecture
Fashion, vogue magazine
- is about selling a lifestyle
- clothes, makeup and hair, accessories
- taste
- aspirational
Adverts
- old fashion makeup ads didn't show any application of makeup, even though it was a makeup ad
- you can see a variety of looks which is the difference between a commercial and an advert
- Commercial photography (advertising photography) sells a product
- Fashion photography seems a lifestyle
- Editorial photography sells a story
- Beauty photography similar to an editorial, but can sell something else
Commercial
- convinces the viewer to buy product and that they cannot live without the product
- selling a product
- the product is in the commercial
Editorial:
- selling a theme or a story
- beauty editorial has a theme
- supported by text to tell a story
- sophisticated
- beauty blogging-talk about the moment/time and then the product fits in
- printed magazine, blog, e-zine
- editorial has to connect and 'go' with the magazine
- sell a story or dream
- editorial supports text
Fashion photography
- complex lighting for a dramatic look
- play around with the lighting to find the perfect look for the model
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