Chosen images for advert and editorial image

Image 1

Image 2

Image 3

Editorial image selection 

Conclusion

Conclusion of Shooting beauty: Givenchy advert and editorial 

At the beginning of the project I was given a makeup/perfume brand; Givenchy, and an inspirational word; Fleeting. I found it difficult to expand and research into my inspirational word given to me, I knew the meaning but I didn't want to be too literal with my final makeup look. After researching and finding out what the word inspires me to think of, I then started to experiment with mood boards, story boards and face charts. I linked my word to other words such as; transparent, gel, gloss, sticky, and shine, going on from this I experimented with different gloss and gel products to find the most effective glossy product. 

For the makeup for my shoot I matched the foundation to the models face and then used my mac eye shadow palette to add a subtle purple shade to the eye lids and mac gel over the top, and on the eye brows and eye lashes. I also used some on the cheek bones and the collar bones to accentuate the body shape of the model and to add shine to the skin, I wanted to use subtle amounts of makeup to keep with there transparent design. For my editorial I used more gloss over the models while face, focusing on the cheek bones, collar bones and forehead, I also added more colour to he models face using purple shades from my eye shadow palette. I used the eye shadow and the gel product in the same way I would use a contour kit. For the models hair I used straighteners, coconut oil and a smoothing spray to keep the hair pulled back from the face, I wanted to make the model look mature and sophisticated to fit in with the Givenchy style.

For the lighting set up I used the three lights, two soft boxes, a beauty dish and a black backdrop. I am happy with the overall finish to my design, I liked the use of gel on the models skin and I was able to use my chosen lighting set up to get the most light to reflect off of the gel product. To improve on my photography and styling skills; I will use two different models for an advert and editorial to enable me to find more models, practice makeup skills on a range of people and to show I can work two different designs. 

photoshoot call sheet

Rebecca Southerden Photo Shoot Call Sheet 

Date: 14.04.16

Creative Direction: Rebecca Southerden  

Email: rebeccasoutherden@hotmail.co.uk

Phone: 07789207819 

Assignment 

Shooting Beauty, Givenchy Advert and Editorial based on key word 'Fleeting'

Location

Photography studios, JM building, Southampton Solent University  

Concept

The theme for this shoot is 'Fleeting.' I will be creating both an advert and an editorial look inspired by the chosen word and in the style of Givenchy. Both looks will be based on the same inspiration and colour palette, but the editorial will show a more exaggerated look.  

Technical Requirements

I will be creating a selection of images, one for the advert and three for the editorial based on the mood board below. The make will be glossy with an overall wet look with sleek hair.  

Moodboard 

Storyboard:

Timeline 

14.04.2016 - 

8.00 - 9.00 - Start makeup on model for advert 

9.00 - 9.05 - Set up studio and start shooting

9.05 - 10.05 - Shoot for advert 

10.05- 11.00 - Shoot look for editorial and pack away  

Team 

Makeup and hair artist: Rebecca Southerden 

Email: rebeccasoutherden@hotmail.co.uk

Phone: 07789207819

Photographer: Rebecca Southerden 

Stylist: Rebecca Southerden 

Model: Matida Salmon 

Phone: 07950533496

Email: matisalmon@msn.com

Assistant: Melissa Janes 

Givenchy Photoshoot

Givenchy Photoshoot 

Advert 

 

 Editorial

Make-up test on a model

Make-up Test on a Model 

What I used:

• Kryolan foundation palette
• mac gloss gel 
• kryolan lipstick palette 
• makeup brushes 
• dark gel eyeshadow 

This is the practice of my design for my Givenchy 'fleeting' advert, I have experimented with using a darker pink than I originally wanted. For the models darker skin I will use a nude pink colour to illustrate the subtlety to my design, I have also used mac gel over the lip colour to make it glossy and over parts of the face to contour with shine. My plan next is to experiment with my ideas using face charts and to practice my editorial look ready for my photo shoot.  

I have tested out using light pink on the lips, this look would have captures my idea if I had used a white model, due to the skin tone of the model I will be using I will change the makeup colours to match. I will use dark purples and natural browns to subtly accentuate the models natural beauty.    

   

Face Charts for advert

After researching into fleeting, I have created a makeup look that makes me think of my key word, they relate to each other because fleeting, being short lived reminds me of the translucent and shiny gel like textures, water and transparent goo. For these designs I have used subtle colours to accentuate the model and I will add mac gel gold over the eye lids and the lips. The face charts are based on the same concept, I played around with the subtlety of colours. 

Face Charts For Editorial

For his face chart design I have used very subtle colours to accentuate the features of the model, the main focus for this design id he gloss aspect. I want to cover the face in mac gloss gel to bring it to a shine, I will cover the whole face in the gel and especially on the lips. 

Final Mood board

My final story board shows the colour, model pose, gloss finish and inspirational shiny image that has inspired me to look at metallic colours for eye shadow.  

Final Storyboard

My final story board shows the improvements I have made to my design, I will use the three light set up as planned, and I want the makeup to be subtle and shiny, giving off a 'barely there' look. I want the hair in the design to be very sleek and smooth to the face will little strays. I will be using mac gloss to put on the eye lids of the model over some dark eye shadow, this will draw the attention to the eyes. To make this look more intense I will use a light lip natural colour with a gloss finish. I want the model pose to empower the model nd the look. A serious stern look.   

story board remade

In my new storyboard I have shows images that explain my idea process towards my final photo shoot. The wet look image is one that inspires my ideas, I want to create a very glossy makeup look and this image illustrates my concept. The lips show the subtle use of colour I want in my shoot; light colours that accentuate the skin tone, I will be advertising glossy eye makeup so I want the focus to be on the top half of the face, the lips will be something to accentuate the eyes. I have decided on using the three light set up for the shoot as this gives a good amount of bright light, and makes the skin look flawless. I have also added a model pose, I want the hands to be seen in the shoot, I will practice this in the upcoming weeks.   

'Fleeting' and gloss

Fleeting and gloss

Fleeting, originally means short lived and quickly fading. After further research into the word itself and finding images that inspire me, I have designed a makeup look for advert and editorial based on a glossy and wet look. I like the idea of transparent and shiny makeup look to make the face glow, I will use a clear gel from mac that tallows me to put the product anywhere on the face. I have adapted my idea to reflect on the meaning of quickly moving away, colour; 'barely there' to accentuate the models natural skin and the light to shine on parts of the face. I originally wanted to include a wet look, to use water or glycerine on the makeup to make it shine, I will experiment with these makeup techniques to include them in my editorial.

Max Factor and gloss

Max Factor and gloss 

Max Factor; a talented makeup artist, a wig maker and inventor, worked on and with Hollywood stars for television. He later created the MaxFactor brand to be available to everyday women, not just the famous. In making the brand available, he invented many products of makeup and developed the makeup industry, not only did he create mascaras, eye liner, eye shadows but also lip glosses. "his guiding philosophy was that any woman could be glamorous given the right tools and makeup artistry skills" (MaxFactor, 28.02.16), I like this quote because it suggests a supportive role in makeup for all women. Below are two images from different time periods created by Max Factor for the everyday lady. 

Lip Pomade 'put some on the silver screen stars,' today 'Max effect gloss cube' 

1928

https://maxfactor.co.uk/heritage/the-max-factor-stor, viewed 29.02.16, digital image 

Pan Stick, 'the power to touch up in a flash' Used today

1947

https://maxfactor.co.uk/heritage/the-max-factor-stor, viewed 29.02.16, digital image  

story board remade

I have used nude colours in this story board, as my ideas changed and developed due to experimentation and practice, it is now more about the gloss and the original concept; fleeting. I have also included an example of a Givenchy advert, this is so I can understand the lighting and the model pose that I am aspiring to. The skin is very striking and bright, it stands out among the red lipstick, this draws the attention the contrast of colours, the models nails are also painted a deep red to compliment the lipstick on sale. As my concentration will be on gloss, I will use a bright light to bounce off the shine and make the image about the gloss.  

Practicing the lighting set up on model

Practicing the lighting set up on model 

For the following lighter images I used a three light set up; one light in front of the model with a beauty dish, and two lights behind with soft boxes. In the darker images I used one light; above the model to create a moody feel to the image, I prefer the lighter lighting set up because the image I want to create needs to look fresh and bright. 

These darker images shows the shine on the lips of this makeup, I wanted to create a look on the model that will test the lighting on the shine of the skin, next time when I practice this set up I put more production the skin and eyes and use a soft and bright light.